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Home/ Glossary/ Favourite–Longshot Bias

Favourite–Longshot Bias explained

The documented market tilt: longshots are systematically overpriced by demand, favourites comparatively fair.

Across decades of studies and markets, bets at long odds return worse than bets at short odds: recreational money loves lottery-shaped payouts, books shade longshot prices accordingly, and the sportsbook margin concentrates exactly where the dreams are.

The bias is one of the few market facts stable enough to build rules on: be suspicious of your own longshot enthusiasm, demand extra edge before taking 6.0+, and remember that most 'value' a naive model finds at big prices is the bias laughing at the model. Our own v1 went 0-for-8 on exactly this rake.

Worked example

Typical finding: bets at 1.50 return ~97p per £1 staked; bets at 15.0 return ~85p. Same sport, same books, same day — the difference is where the margin hides. A model that ignores this will 'find' its biggest edges precisely where prices are worst.

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⚠️ Our AI model is still learning from match data. All predictions are experimental statistical estimates for information purposes only — not financial advice and not an invitation to bet. Outcomes are never guaranteed. 18+ · Gamble responsibly.